The basic problems that many managers have are Large Numbers of Different Priority "SWOT" Statements and Associated Goals.

Some of these are high-level Bigger-Picture goals, whilst others are much smaller and only have a very Narrow Focus.
Strategy Map Objectives need to be Bigger Picture Targets or Goals, so that they can be shared between workers in different ways.
To achieve this, the Smaller Goals need to be grouped into Larger Sharable Objectives, that reflect Strategic Direction & Group Commitment.
The Harvard University Standard was to define Visionary Statements & Strategic Objectives, which cascade down to Scorecard and Initiatives grids.
The Example Strategic Objectives below are grouped into the four Standard Harvard University Business School Perspectives.

Some Example Strategic & Strategy Map Finance Objectives or KPI/KRA's
Diversify and Grow Revenue Streams Achieve All Project Budgets Build a Staff Loyalty Recognition Program
Build Francise Income Streams Financially Self Sustaining Operations Improve Asset Utilization and Management
Improve Cost Productivity Improve Return on Capital Increase Targeted Revenues
Increase Global Consulting Margin Manage Resources to meet Strategic Priority Requirements Maximise Available Funding
Meet and Exceed Meet Regulatory Compliance Requirements Optimize Available Resources to Achieve Value Protect & Grow Financial Assets
Provide Sustained Value Creation Reduce Cost of Doing Business Reduce Waste
Strategically Invest & Divest Utilize Funds & Assets Efficiently Achieve All Operating budgets
Cross-Sell our Current Product Line Grow Contingency Fund Improve Credit Insurance and Administration services
Improve Cost Structures Increase Asset utilization Increase Profitability Through Premium Brand Selection
Invest in Improved Facilities & Infrastructure Manage Organizational and Staff Performance Maximise Business Unit Value Creation
Meet & Exceed Headcount Targets Optimize Financial Assistance Programs Provide Sustained Shareholder Value
Provide Attractive Customer Financial Solutions Reduce Equipment Purchase Time Delays Reward Prompt Paying Customers
Understand Customer Market Segments Broaden Revenue Mix Cover Costs of Every Service Division
Grow Revenues Improve Cash Flow and Profit Improve Returns
Increase Sales Revenue through better products Increase Turnover and profit Maintain High Level Risk Management
Manage Unit Costs of Information Technology Components Maximise Benefit/Cost Ratios Optimize financial resources and capital deployment
Optimize Reinvestment and Divestment Opportunities Provide Timely & Accurate Financial Reporting with Full Disclosure Reduce Costs
Reduce Sales & Product Costs Stakeholder Wants & Needs Improve Sustainable Growth
Grow shareholder value Grow earnings per share Increase revenue
Manage cost Maintain appropriate financial leverage Ensure favorable bond ratings
Balance the budget Ensure financial sustainability Maintain profitability